Content marketing: it converts six times better than traditional marketing and generates three times the leads of paid search. Plus it costs 62% less than outbound marketing.
But if you build it, they won’t come—unless you’re creating what your audience want. Are you churning out random content in hopes that something will stick? We audit your existing content and devise wraparound strategies that will establish you as a thought leader and attract new prospects into your sales funnel.
After more than a decade crafting custom strategies for some of the world’s top B2C and B2B brands, we understand the competitive digital marketing landscape is more crowded than ever. That’s why we create content that not only has perpetual relevance but that’s calibrated to align with evolving search engine demands.
To achieve your marketing goals, your content must be what your customers want, in the form they want, and in words that resonate with them. It can’t be full of hype and salesy dramatism. To build a relationship with your audience, your content has to be authentic and in your voice.
Scribe works with clients to customize a content strategy informed by your goals and client personas and backed by competitive analysis and historic performance metrics. We are data sponges, studying keywords and a range of SEO, SEM, and other analytics tools to maximize your strengths and exploit your competitors’ weaknesses.
We’ll study your present state and devise new, measurable goals for your content deliverables, adjusting our tactics along the way. We’ll find ways to optimize your existing content and build even better content going forward, so you can outpace the competition and stop pursuing random acts of content creation.