We research your market and target audience to find out what topics are most likely to attract the eyes of your audience and leading journalists in your industry. We then validate our ideas with our clients and subject-matter experts to make sure they’re worthy of pursuit.
We research and draft high-quality, original content and work with you to optimize its presentation.
We share your story with journalists and influencers through owned, earned, and paid channels, priming them to turn your story into an article.
We won’t rest on our laurels once your story hits the wire. We’re constantly looking for ways to attract more links back to your content.